In 2023, Credera ran a marketing campaign driven by client testimonials. Each client was prompted to tell the story of what it feels like to work with Credera. The Credera Difference videos had the highest click-through rate of all social posts for the year.
I began by researching the look and feel of other testimonial video out there, and story boarded different video intro and outro concepts.
I tested camera angles and how the title copy for the video could overlay on top of the video footage.
I was in charge of the technical aspects of each filming session — setting up the cameras, microphone, and lighting for each shoot. I would also direct the clients to capture several b-roll shots to include in the videos.