Credera Rebrand
I steered, lead, designed and executed multiple facets of the company’s rebrand in 2025.
Early exploration
The beginning, exploratory phase of the rebrand. I played with the logo mark, logo type, color palette, and illustration style.
Final illustration library
I created the final set of illustrations for the brand. The geometric illustrations are all designed to fit within a perfect square. The square format directly references the Credera logo shape, creating a visual thread that ties illustration work back to core brand identity. Each illustration exists within this defined boundary, creating visual consistency while allowing for dynamic, layered compositions.
Powerpoint template
I lead the design effort of the updating the company PowerPoint template. This template is used every day by our consultants to sell work to clients. After finalizing the master slides in the template, I developed the guidelines below. These slides are meant to be a quick and easy guide for non-designers to follow when creating their own PowerPoints.