Early exploration
The beginning, exploratory phase of the rebrand. I played with the logo mark, logo type, color palette, and illustration style.
Final illustration library
I created the final set of illustrations for the brand. The geometric illustrations are all designed to fit within a perfect square. The square format directly references the Credera logo shape, creating a visual thread that ties illustration work back to core brand identity. Each illustration exists within this defined boundary, creating visual consistency while allowing for dynamic, layered compositions.
Social media templates
Using Figma, I created ~35 auto layout templates incorporating all elements of the rebrand. The templates created a high-degree of standardization and allowed our other designers around the globe to start designing around the brand with clarity and confidence.
Powerpoint template
I lead the re-design of Credera’s PowerPoint template. The template is used daily by our consultants to sell and deliver work to clients. After finalizing ~80 master slides, I developed the set of user guidelines below. These slides are meant to be a quick and easy guide for non-designers to follow when using the teamplate.
